Budimex, the largest Polish general contractor, continues its educational mission aimed at the youngest through its proprietary Hello ICE programme.
The last three months have been full of joy, fun, but above all education and safety.
The mascot of the campaign – Budi the Tiger visited 13 towns in Poland and Slovakia in the last quarter, passing on knowledge to almost 3500 children in an attractive way.
The Hello ICE program is under the honorary patronage of the Ministry of Sport and Tourism for 2023-2024.
Hello ICE is an original program of the largest Polish general contractor. As part of the annual series of meetings in road safety classes and riding bicycles, skateboards, rollerblades and scooters, the youngest learn how to avoid danger.
Budi the tiger began his spring-summer journey, visiting numerous kindergartens and schools.
At the beginning, he visited Warsaw’s Wilanów, where preschoolers from the Edusa facility participated in classes on road safety.
The atmosphere was full of enthusiasm and joy, and the children eagerly absorbed new knowledge.
The preschoolers also had a unique opportunity to see how a new tram line is being built.
The fascinating experience allowed the children to learn more about the work on the construction site and understand the importance of being careful in such places.
– The safety of children is our priority.
Through fun and interactive activities, we want to provide the youngest with knowledge that will help them avoid dangers both on the road and in everyday life – says Martyna Wróbel, Director of Communication and PR, Budimex SA.
When this year’s Children’s Day came, Budi the Tiger went to the Pomeranian Voivodeship, visiting the vicinity of Lębork.
Preschoolers and students of the Michałkowo primary school spent time in the company of a smiling tiger, learning the basic rules of safety on the construction site and in everyday life.
During his visit to the Mill Island in Bydgoszcz, Budi the Tiger took care of great fun and education for children.
The Hello ICE campaign, as usual, brought a lot of attractions for the youngest, including inflatables and movement competitions.
The children not only played, but also learned the rules of traffic and road safety.
At the end of June, at the beginning of the summer holidays, Budi the Tiger set off to the south of Polish, visiting students of the Primary School No. 2.
Władysław Orkan in Rabka-Zdrój.
In addition to a dose of knowledge, the youngest also received a number of practical gifts that help increase their safety on the road.
Reflective ICE (In Case of Emergency) cards, with a space to enter the details of your parent or guardian, can be helpful in the event of a missing child or an accident involving them.
This is just one example of how practical tools can support the safety of the youngest.
Budimex’s Hello ICE meetings are organised in cooperation with schools from all over the country. In 2024.
over 3500 children from all over Polish have already participated in the program.
List of Hello ICE outlets and cities in the last quarter:
